German fashion design is often discreet – at least when it comes to its presence on the international market. World-famous labels often conceal German designers. Strenesse bears the imprint of Allgäu native Gabriele Stehle, Escada was founded in 1976 by Wolfgang and Margaretha Ley. Arguably the most famous German couturier, Karl Lagerfeld, works for fashion houses like Chanel and Fendi from Italy and previously also designed for Chloé. Through her brand Jil Sander, Heidemarie Jiline Sander, a Hamburg native, has become better known than Chanel and Armani in the U.S. – at least according to Vogue.
It is difficult to point to a specific German design in fashion matters. Generally, it can be said that German fashion is distinguished by a classic, clear style. German fashion is mostly conceived for everyday wear, with a less sporty emphasis than American [fashion]. Purist elements frequently find their ways into the creations of individual German designers. Jil Sander is certainly best known in this regard. It would be more realistic to speak of a melding and internationalization of various fashion aspects. Thus, French, Italian and German collections can scarcely be told apart. The reason for this is surely the career development of young couturiers. Often Germans study abroad or – like Karl Lagerfeld – have found the focus of their lives there. Conversely, international designers – such as Vivienne Westwood – are drawn to Germany. Westwood, who is British, teaches at the Hochschule der Künste (College of the Arts) in Berlin. The German capital is increasingly moving into the industry’s field of vision. Even in the early 19th century, fashion was one of the city’s flourishing businesses. After the Second World War, the Institut für Kleiderindustrie (Institute for Clothing Industry) was founded in the East in 1952; in West Berlin independent designers established themselves. After unification, the fashion sector’s influence grew. Since then, many internationally renowned companies, such as Gucci, Prada, Chanel, Hermes and Versace have taken up residence In Berlin. Since March 1999, the “Berlin Creators’ Week” has been held once a year. However, the big money in fashion continues to be made in the west, in Düsseldorf, through large fashion trade fairs.
Although Germany, unlike countries such as France or Italy, is not a classical fashion country, fashion play a large role and its significance is growing. In addition to fashion designers like Wolfgang Joop, brands such as Boss and Bogner are world famous. Today the country is a leading fashion exporter. The most important export market for German women’s fashion manufacturers is France, which spent about 210 million US-Dollars on textiles in the first ten months of 2001. But for years the Federal Republic has also been a leader in fashion imports. Germany has become a modern fashion nation. The trade fair Collections Premieren Düsseldorf (Collections Premiers Düsseldorf, CPD) is the world’s biggest fashion trade fair. It is held twice a year in the North Rhine-Westphalian capital and presents collections for spring and summer as well as for fall and winter. Parallel to the CPD, the trade fairs CPD Body & Beach for lingerie and beachwear, and the CPD Fabrics [showcasing] new textile developments, are held. In addition to the CPD, the Herrenmode-Woche (Men’s Fashion Week, HMW) in Cologne and the Internationale Modetage (International Fashion Days, IMOTA) in Berlin have been able to establish themselves on the global market.
Internationally Known Brands
Hugo Boss
Willy Bogner
Strenesse
Designers
Fashion
German fashion design is often discreet – at least when it comes to its presence on the international market. World-famous labels often conceal German designers. Strenesse bears the imprint of Allgäu native Gabriele Stehle, Escada was founded in 1976 by Wolfgang and Margaretha Ley. Arguably the most famous German couturier, Karl Lagerfeld, works for fashion houses like Chanel and Fendi from Italy and previously also designed for Chloé. Through her brand Jil Sander, Heidemarie Jiline Sander, a Hamburg native, has become better known than Chanel and Armani in the U.S. – at least according to Vogue.
It is difficult to point to a specific German design in fashion matters. Generally, it can be said that German fashion is distinguished by a classic, clear style. German fashion is mostly conceived for everyday wear, with a less sporty emphasis than American [fashion]. Purist elements frequently find their ways into the creations of individual German designers. Jil Sander is certainly best known in this regard. It would be more realistic to speak of a melding and internationalization of various fashion aspects. Thus, French, Italian and German collections can scarcely be told apart. The reason for this is surely the career development of young couturiers. Often Germans study abroad or – like Karl Lagerfeld – have found the focus of their lives there. Conversely, international designers – such as Vivienne Westwood – are drawn to Germany. Westwood, who is British, teaches at the Hochschule der Künste (College of the Arts) in Berlin. The German capital is increasingly moving into the industry’s field of vision. Even in the early 19th century, fashion was one of the city’s flourishing businesses. After the Second World War, the Institut für Kleiderindustrie (Institute for Clothing Industry) was founded in the East in 1952; in West Berlin independent designers established themselves. After unification, the fashion sector’s influence grew. Since then, many internationally renowned companies, such as Gucci, Prada, Chanel, Hermes and Versace have taken up residence In Berlin. Since March 1999, the “Berlin Creators’ Week” has been held once a year. However, the big money in fashion continues to be made in the west, in Düsseldorf, through large fashion trade fairs.
Although Germany, unlike countries such as France or Italy, is not a classical fashion country, fashion play a large role and its significance is growing. In addition to fashion designers like Wolfgang Joop, brands such as Boss and Bogner are world famous. Today the country is a leading fashion exporter. The most important export market for German women’s fashion manufacturers is France, which spent about 210 million US-Dollars on textiles in the first ten months of 2001. But for years the Federal Republic has also been a leader in fashion imports. Germany has become a modern fashion nation. The trade fair Collections Premieren Düsseldorf (Collections Premiers Düsseldorf, CPD) is the world’s biggest fashion trade fair. It is held twice a year in the North Rhine-Westphalian capital and presents collections for spring and summer as well as for fall and winter. Parallel to the CPD, the trade fairs CPD Body & Beach for lingerie and beachwear, and the CPD Fabrics [showcasing] new textile developments, are held. In addition to the CPD, the Herrenmode-Woche (Men’s Fashion Week, HMW) in Cologne and the Internationale Modetage (International Fashion Days, IMOTA) in Berlin have been able to establish themselves on the global market.
Internationally Known Brands
Hugo Boss
Willy Bogner
Strenesse
Designers
Jil Sander
Wolfgang Joop
Karl Lagerfeld
Young Designers
Markus Lupfer
Anja Gockel
Sabine Schumacher
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